Who are you?
Good question!
Work wise?
Content marketing, writing and creative strategist (and former NCTJ journalist) across industries including video and audio production, women's empowerment, human nature and wellbeing research, small business operations, business book promotion, children's stories, education and personal development, autism and neurodiversity support, tourism and travel health, gaming, finance, art, local news.
(I know, a wide variety! My marketing methods are adaptable, based on universal principles about buying behaviour and people being people.)
Away from work?
I have a bookcase full of philosophy, psychology and literature.
And I love my rabbits. (They're not allowed near the bookcase).
What are your rates?
Starts at £300/day remote, £600/day with people (incl. video).
Have a unique project in mind? Email me your specific requests to tailor a quote to your outcomes or deliverables.
What makes yooou so special?
I understand why people are hesitant to talk to "yet another marketer", but I'm not like that.
An experienced, qualified journalist and marketing strategist and content writer/creator for all sorts of businesses - across education, wellbeing and health, neurodiversity services, finance, art, tourism, local news, content/marketing agencies, personal development, recreation and geeky fun.
A well-versed, articulate, thoughtful listener on all sort of topics - politics, therapy, poetry, art, social issues, psychology and how to thrive.
I'll pinpoint the real themes of what you say and do. I'll make epic connections between ideas.
A calming presence, telling you to stuff the noise and contradictions of everyone else, telling you to remember who you are.I'll genuinely care about you as a human and what you truly want.
What do people say about you?
Why do you make Pawsitive News?
The reasons I made it
The news focuses on death, doom and disaster... and I see people around me feel down, depressed and despairing as a result.
I was there myself. In January 2025 I "burnt down" my business. Stuff that worked before, wasn't working anymore. And when I looked to the news for direction, it didn't offer much hope. Rather than help people make informed decisions [ref], the news overwhelmingly takes over with shock and outrage and negativity.
Call me wide-eyed and idealistic, but I wanted to be a journalist since I was young and the more I studied literature, philosophy, journalism and marketing (on my own as well as for my BA, NCTJ & certifications) the more I thought about what the news is for.
I always thought the point of journalism is to see what's happening in the area/specialism/world, and find threads and interpretations based on collective evidence, and help the audience find a meaning.
Just the layout of news compounds to provide a picture. Deciding what makes the news in the first place is the most subjective decision of all [QUOTE WOODWARD?]
Find the RSPCA + you're too nice to be a journalist.
I thought to myself - okay it might not be making headlines, but there must be good things happening. Simply based on the evidence of human nature - we've always found a way through.
Victor Frankl - the only thing they can't take away is how you see/hope about a situation?
What kind of themes do you cover?
Business & work life
Art, culture & human-made
Economics & wealth
Education & research
Life, death & meaning
Human (being) vs AI/tech
Environ, nature & 🦊
More good than bad (tips over scales)
More in common than divides
Joy is resistance (/politics)
Heal(th)
Look for the helpers (heroic individuals)
What does the email look like?
[INSERT SCREENSHOT HERE!]
Feature your business inside.
Done for you - I write your native ad to fit the theme, reader experience & conversion. I also tag you across social media & inside Pawsitive Newsroom. Plus, click report 3-4 weeks after your ad run.
What you need to do - tell me about your business via this form & I confirm the date via email.
Simple pricing - £1 per subscriber, per issue. (And I regularly ensure the list has only genuine, interested readers.)
80+ subscribers
45% open rate
2% click rate
What should I advertise?
Your product or service should aim to make the world a better place for people, animals or give us some joyful hope about the direction of ~gestures~ all this.
See the Ad Kit for more info [BRB WITH LINK]
What works well for your audience?
I make the ad topical and based on the theme of the whole issue - and popularity can't be so easily predicted.
But the top 3 ads so far have been:
1. [offer] [stats] COMING SOON
2.
3.
How are ads placed?
One exclusive ad in the middle of the Pawsitive News issue (2 stories above, 2 stories below).
What do you need from me for an ad?
One handy form for your info: here
And I literally write the whole ad for you based on the theme of the issue/news and the reader experience.
But, if you have an ad already written, you can submit that too. (~300 words but this can vary.)
And then I need your payment (pricing moves in line with subscribers. When you book ahead of time, you get big value).
I don't have everything ready, can I reserve an ad without the details?
You can... once paid for, I confirm the date (or leave it flexible) & I'll need all the details/links 4 weeks ahead of your issue publish date.
How many people click the ad?
No guesswork - I'll send you a brief click report within 4 weeks of your ad run.